A clean and simple dashboard in dark colors, flat design style, comparing two line graphs. Two versions, one inside a stylized smartphone frame, the other, next to it, inside a larger tablet or laptop screen.
A clean and simple dashboard in dark colors, flat design style, comparing two line graphs, inside a stylized tablet or laptop screen.
Start page layout for a product called »Aristander«.
Detail of a chat interface, displaying only the lower right corner. Part of a text input and a large send-button next to it. Dark color mode, button and text input are rendered in a slightly skeumorph style with highlights, shadows and very subtle gradients.
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A video, shot from above on a white table. A hand moves a smartphone over a magazine spread. The pages are white with subtle wireframes of text and images instead of a real design. The hand moves the phone above the spread and its display shows some kind of radar animation while scanning the pages. It also displays the content of the pages but with inverted colors, almost as if the screen was a piece of glas you could look through onto the table. The hand places the phone onto the magazine and drags it around slowly. The screen indicates some kind of locked state once a certain position and orientation is reached. The content below the phone, printed on the magazine page, turns into an interactive representation on the phone’s screen. The hand flics and taps it, scrolling the content or triggering a simple wireframe 3D animation.

A close up of two very detailled sythesizer controls. The controls feature a label on the top (»Keylock« and »Arp.«), a latching button on the left with an led at its center and a segmented red display on the right. The first button is not pressed, the led is not lit, the display reads »C-MJ«. The second button is pressed, the led is lit and the display reads »UPDW«.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A banana drawn as a simple early disney-style cartoon character with a face and hands but no legs or feet.
A vector-style simple logo
A vector-style simple logo
A vector-style simple logo
A vector-style simple logo
A vector-style simple logo
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A screen recording showing only one UI component in dark color mode and flat style. The component is a box with five horizontal slider controls and an input field on the right. The cursor moves around and drags the knobs of the sliders as the corresponding values inside the input fields update. The values are percentages and react to the sliders, always adding up to 100%. Each input has small a lock-button as well. The cursor presses some of these lock buttons and they become red, representing their active state. The locked values and sliders are now static and do not react anymore as the cursor manipulates the other unlocked sliders — the values however still add up to 100%.

Several UI elements like a data table wil selectable rows, an overlaying window with a bar chart, a section with a line chart, some menus and a hovering action bar with a toggle switch, all in light color scheme.
Several UI elements like a data table wil selectable rows, an overlaying window with a bar chart, a section with a line chart, some menus and a hovering action bar with a toggle switch, all in dark color scheme.
Simple synthwave style vector illustration: a mountain top against a large planet with two small moons.
Simple synthwave style vector illustration: a more detailed mountain with a large crack running through its center.
Simple synthwave style vector illustration: a large planet behind a plain diagonal triangle which covers the left half of the composition.s

What I do

I build digital products from the ground up, with equal expertise in branding, design and code. I typically work as a solo contractor, often replacing a small team at lower cost and faster delivery, or as a consultant in a temporary leadership role.

My goal is to deliver well-crafted interfaces that people enjoy to use and systems my clients can build on after I leave.


What I did so far

I have been working with large corporations and small start-ups across various industries for 20+ years. These days, I am a freelance consultant.

From 2017 to 2019, I built and led the cross-functional team at Yoshino, an agency specializing in healthcare-related digital products.

Since 2013, I have been teaching a four-semester course on Interaction Design, with an emphasis on Human Centered Design, at S4G (School for Games).

From 2007 to 2009, I worked as an art director at Gosub, a now-defunct digital agency in Berlin that specialized in immersive and playful interactive brand experiences.


What I offer

Design Consulting

Auditing, refining, and scaling UX/UI systems to align design decisions with business strategy

Design Leadership

Leading and developing cross-functional teams, aligning stakeholder and design priorities, creative direction

Interdisciplinary Design

Delivering end-to-end design work across multiple disciplines: branding, strategy, and interface design

Front-End Development

Translating designs into code with strict attention to precision, flawless interaction, and performance

Design System Architecture

Creating strategic assets, documenting workflows, building scalable processes, and driving cross-functional adoption

Workshops, Coaching & Training

Building team capability and supporting individual growth through hands-on workshops and one-on-one coaching

Sounds like we’re a match?

Contact Me

Who I am

As a child, I constantly took things apart. I needed to understand what was under the surface. That urge never left me.

My obsession started with dismantling electronic toys, but when I first saw a graphical user interface (just look at it! ) , I knew I also had to tinker with things on screens. In 1991 I got my first Game Boy. I studied every pixel of its dot matrix display and traced Mario onto graph paper with surgical precision. Three years later, I had my own computer. First I dabbled around with MS Paint but then Photoshop 3.0 ( layers!!! ) was released, so I could finally draw pixels like a grown-up.

But I also wanted my creations to be interactive, so in 1999 I started to learn HTML and built my first website. It was at the dawn of the browser wars, people were still mangling <TABLE>s and spacer GIFs. Back then, the web was like a window from my teenage room into the world. It was an exciting phase of discovery. I learned so much from lurking in IRC chats, by trial and error, and ⌘+Z.

In hindsight, my curiosity, my admiration for great craftsmanship, and my ability to learn autonomously shaped my attitude towards my profession. I am still driven to understand how things work, especially in larger contexts. I want things to be robust and functional – but also delightful and fun.

Apart from tinkering, I have always been into music, especially the Post-Punk of the late 1970s and mid-’80s (Joy Division, Bauhaus, The Cure, The Smiths, Sisters of Mercy, DEVO, … ) . Those bands were often amateurs, rooted in DIY ethos, figuring out how to express themselves through music. Anyone can play guitar — with the right blend of chorus, flanger, and too much reverb. They inspired me to start making music myself. I’ve played in several bands since my teenage years — and I still do.

A portrait photograph of Reimar Servas
A hand holding a gear while epairing an old Sony walkman
Close up of a MFB Dominion synthesizer