I support the digital agency Viergrad with training and coaching on design. I regularly run workshops for the entire team and I advise their designer on day-to-day design decisions. This includes design reviews, short training sessions, and coaching for professional and personal development.

I developed a three-semester lecture series on the fundamentals of Interaction Design for the Berlin-based School4Games . The program teaches design principles, their connection to human behaviour, and their roots in cognitive psychology, including hands-on exercises exploring practical methods and frameworks such as Design Thinking.

To promote professional development at the digital agency Experience One , I worked with the team to develop a series of informal formats for collaborative learning. We tested several approaches and gathered feedback through surveys.

The initiative was very well received, giving the company a straightforward and motivating way to foster knowledge sharing and professional growth across the team.

Within a very short time, Adjust grew from a start-up to a global industry leader. The company had accumulated software developed in-house and through acquisitions, resulting in significant inconsistencies across design and functionality.

I led the project to develop a comprehensive design system. We built a dedicated team, created a unified design language, developed UI components and produced detailed documentation. I also ran workshops and training sessions to equip the team to maintain and expand the system.

The result is a unified software suite delivering a more consistent user experience, consolidated internal knowledge, and scalable architecture and processes — which have significantly accelerated and simplified Adjust’s product development.

After its founding, Yoshino needed to establish a location in Berlin. I was responsible for assembling a small cross-functional team and setting up the office.

My role encompassed team management, design and development direction for UI/UX and front-end work, and individual mentoring. Together we successfully completed numerous complex projects for clients across various industries.

I developed an introductory course for Scratch (a visual programming language for children), for the Berlin-based »Digitalwerkstatt«, run by the renowned German toy manufacturer Haba .

Working in small groups, children from grades one to four created their own games using simple modules I had developed beforehand (button controls, collision detection, and similar building blocks). The playful process enabled the children to learn the basics of programming — at their own pace and with direct reference to their own projects.

At the peak of the 2010s VR/AR hype, shortly after the Google Glass release, a colleague and I started wondering: could Spatial Computing and Augmented Reality be combined to create something useful for everyday life that actually delivered meaningful benefit to its users?

We secured modest private funding and I put together a small independent team of developers and designers to build a prototype. The concept was simple but innovative: the smartphone camera recognises key surfaces in the room — say, a page in a magazine — and activates interactive content as soon as the device is placed on it. A small interactive island within otherwise static content.

We produced a functional technical prototype and an elaborate concept video . The endeavour did not result in a real product, however, it was a fascinating exploration nonetheless.

DDB Berlin designed a website for the new VW Beetle with a strong focus on interactive storytelling, using virtually every cutting-edge web technology available at the time. The scroll-driven experience even allowed users to navigate the desktop site via swipe gestures on a companion smartphone app.

I was responsible for the technical implementation, and together with a freelance colleague developed a complex framework to drive video and parallax animations through scrolling.

The site was technically impressive, set new standards for interactive storytelling on the web, and won a few major design awards.

After graduating, I went to work for Gosub Communications . The company was among Berlin’s leading digital agencies at the time and specialized in complex, interactive digital experiences.

I worked across numerous projects for clients including ARD, ZDF, SAT1, SF (now SRF), MTV, Nickelodeon, BMW, Universal Music, and Ferrero, among others.

Those were pivotal years for web design: with the advent of the iPhone, Flash was on the decline, and my early specialization in native web standards (HTML, CSS, JS) significantly broadened the agency’s skill set.

While studying, I worked as a freelance graphic and web designer. I designed logos, flyers, and posters, and built websites for small local businesses.